The graphic artists at Arns Publishing have been doing art virtually all their lives, have been getting recognition and winning art contests since childhood. APD offers several services in the art domain:

• Graphical arts, including:
  • Original art: Creating of artwork either from scratch, or using components of clip art and stock photography, or both.
  • Digital retouching of photos: many photos are too bright or too dark, have too little contrast or too much, color saturation too little or too much, color balance wrong, and on and on--in short, many photos needs to be retouched to make them presentable, and with the years of Photoshop experience that APD has, we can do that for you.
  • High-res images for print: When printing on paper, the press has a much higher resolution (number of dots per inch) than does a computer monitor, so what is best for print? APD has been creating documents for print--both black-and-white and CMYK--for many years, and knows the little details to make the final product turn out best.
  • Lower-res images for the web: Not only does a computer screen have much lower resolution than ink on paper, but other issues are involved as well. For example, additive vs. subtractive color spaces, transparent vs. opaque background, dithering, file size, alpha channel, lossy vs. lossless compression, and more. The lead illustrator at APD, while a technical writer at Hewlett-Packard, wrote--virtually single-handedly--a three-volume, 1400-page tutorial on computer graphics. Though intended for end users, new lab engineers also read it to learn about computer graphics.
• To do justice to the above services, certain technical understanding is required, which APD has:
  • An understanding of which file formats are best for which application (GIF, JPEG, PSD, TIFF, EPS, PNG, PDF, etc., etc.). Is a vector file or a bitmap required? How many bits per pixel are needed? Which file types support transparency? What if I want 24-bit color and transparency? What's the destination medium?
  • An understanding of how to make images look aesthetically pleasing (see examples of our artwork in the Web section and the Print section of the Portfolio page) for a few examples.